Joe Skipper – Pro Triathlete

Bespoke Wordpress Website Design and Identity.

  • Branding & Identity
  • PHP
  • Web Design
  • Wordpress


Joe approached me following a recommendation and after seeing my re-design of the Norwich Triathlon website. Joe had qualified for the 2015 Ironman World Championships and wanted to revamp his existing WordPress website and blog to raise his profile and attract new sponsors. He wanted to be professional looking and original and after a number of sketches and designs we came up with lots of unique ideas that would make Joe’s new website stand out from his competitors and contain interesting info for his followers – such as race reports and stats, in-depth info on Joe’s race gear, press links, prominent sponsorship display and training and race data auto-extracted from Joe’s Strava profile. I also created a visual identity using the pink from Joe’s old racesuit along with carbon textures and a racey looking logo.


Joe was so impressed with the look and feel of the website that even asked me to design his new Endura racesuit and training kit, which Joe wore during the race and on the podium when he became the first British triathlete to complete an Ironman distance in under 8 hours. I really enjoyed working with Joe on this project and continue to do so and incorporate new ideas to expand the website as well as the Kekoa sportswear range.


I'm really pleased with the website which Duncan Samwell has created for me. Being a professional athlete it's really important to have a nice looking interesting website which generated traffic to the site and also keeps people engaged.

My website was created just before the world championships last year and thanks to the new website it helped me to attract a few new sponsors for the 2016 season. Duncan is always coming up with new ideas or able to implement new unique ideas which I come up with, it's been great working with him on this.
Joe Skipper, Pro Triathlete